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22 August 2024

WELCOME TO MILAN(ISMO): AC MILAN AND PUMA REVEAL THE 24/25 THIRD KIT

Creativity, innovation and elegance: the new kit will make its debut in Parma

AC Milan and global sports company PUMA have today unveiled the Club's Third kit for the 2024/25 season, showcasing a fresh take on the Club's iconic style that embodies the spirit of Milanismo.

AC Milan's culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar - including a monochromatic version of the Club crest - to express the inherent Milanese style in a way that's both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "This new Third kit developed by PUMA is a bold statement of what Milanismo stands for - innovation, elegance, and a deep connection to our city’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch."

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: "The 24/25 Third Kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels."

The 24/25 Third Kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA's commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

For the first time ever in international football, AC Milan and PUMA will use RECYS technology to apply the world’s first fully recyclable transfer for names and numbers to every 2024/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as a partnership as they continue to promote a more sustainable future.

The new 2024/25 AC Milan Third kit will make its debut on the pitch on 24 August, when AC Milan's Men's First Team takes on Parma at the Ennio Tardini Stadium.

The AC Milan Third Kit is available from the AC Milan Official Stores, store.acmilan.com, PUMA stores, PUMA.com, and select retailers worldwide from today, Thursday 22 August.

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